Trends&Culture is proud to unveil the digital flagship for diamond jeweller Jessica McCormack.
We collaborated with the brand to develop their visual identity, create compelling content, refine product art direction, and launch a beautiful new e-commerce website that seamlessly captures the elevated world of Jessica McCormack.
The design of the digital flagship seamlessly intertwines the brand’s heritage with contemporary aesthetics and serves as an authentic representation of the artistry and allure that define Jessica McCormack. It’s a true extension of the brand’s eclectic physical flagships, catering to both jewellery enthusiasts and design connoisseurs with its refined yet playful elegance.
T&C crafted this beautiful lookbook, blending playful graphic touches, archival elements, sketches, and exquisite layouts—turning it into a creative object that feels truly authentic to the brand, showcasing their core day diamonds collection.
In addition to concepting, graphic design and printing oversight, T&C also created and produced original imagery for this beautifully crafted edition.
