Sol de Janeiro

In December 2024, for Art Basel Miami, we presented ‘Jardim Sol de Janeiro’. An immersive wonderland of floral art designed to introduce the cult beauty brand Sol de Janeiro to a cultured, more advanced consumer group.

This ‘garden of the senses’ features original works by three talented Brazilian artists, each inspired by one of Sol de Janeiro’s iconic scents. The artworks transformed Brazilian phone booths into vibrant installations, surrounded by floral designs that echoed the essence of each scent. T&C created immersive videos for each scent, adding another layer to this multisensory experience in the phone booths.

Event Strategy
Creative Event Production
Social Media Strategy
Content Creation
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